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Topic: Sunday Night Football

NFL Network Scares Up Record Ratings

Expanded Thursday Night Football slate helps double ad sales dollars

NFL Network’s beefed-up slate of live Thursday Night Football broadcasts put up record numbers, averaging 6.35 million viewers over the course of 13 games. According to Nielsen live-plus-same-day data, TNF delivered…

Networks Hope to Find a Following

Broadcast nets are banking on buzzy new and returning shows for a rebound in Q1

If you work for a broadcast television network and your letterhead doesn’t feature a multicolored peacock logo, it’s probably safe to say that the 2012-13 season has failed to live…

NBC Gobbles Up NFL Ad Dollars

Historic Thanksgiving night broadcast commands a staggering unit cost of $975,000

On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be…

Burke: NBC Profits 'Could Be Dramatically Higher'

Exec cheered by early successes but says there’s 'long, long way to go'

NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while…

Walking Dead Scares Up Monster Ratings

AMC zombie show's season opener is most-watched drama telecast in cable history

Despite going head-to-head with the NFL and the MLB Playoffs, AMC’s zombie-apocalypse thriller The Walking Dead scared up record ratings Sunday night. Per Nielsen live-plus-same-day data, the 9 p.m. premiere averaged…

The Devil Is in the Details

Little fire for demonic ABC drama ‘666 Park Avenue’

ABC’s decision to bundle returning hits Once Upon a Time and Revenge in its Sunday night drama block appears to have paid off, as both series premiered to strong numbers.…

Peyton Place: NBC Scores With Manning's Return

Week 1 of 'Sunday Night Football' delivers record ratings

The first week of the 2012-13 NFL season was something of a mixed bag, as record ratings in Sunday prime were offset somewhat by a blowout in the marquee Monday…

Lazarus: NBC Broke Even on Olympics

Long-term impact of London Games yet to be determined

Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at the…

Bud Light Suits Up for 2012 NFL Season

Heavy TV spend marks second year of official sponsorship

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s season…

That's a Wrap: Broadcasters Close Out Upfront Market

NBC, Fox book the last of their fall TV deals

The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish…

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