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Topic: Sunday Night Football

Peyton Place: NBC Scores With Manning's Return

Week 1 of 'Sunday Night Football' delivers record ratings

The first week of the 2012-13 NFL season was something of a mixed bag, as record ratings in Sunday prime were offset somewhat by a blowout in the marquee Monday…

Lazarus: NBC Broke Even on Olympics

Long-term impact of London Games yet to be determined

Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at the…

Bud Light Suits Up for 2012 NFL Season

Heavy TV spend marks second year of official sponsorship

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s season…

That's a Wrap: Broadcasters Close Out Upfront Market

NBC, Fox book the last of their fall TV deals

The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish…

CBS Wraps Final Upfront Deal

Dollar volume flat versus lucrative 2011-12 market

CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy…

Ghost Town: The Vanishing 10 p.m. Broadcast Drama

2011-12 season ends with grim tidings for time slot

The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs. Per 33 weeks…

Prime-Time Matchup

A breakdown of shows going head-to-head

MONDAY 9-10 ABC Dancing With the Stars vs. CBS 2 Broke Girls/ Mike & Molly vs. FOX The Mob Doctor vs. NBC The Voice As much as you never want to drag…

NBC Plots Comedy-Driven Revival

Peacock schedules four nights of sitcoms

NBC on Monday returned to its Radio City upfront stomping grounds, laying out a 2012-13 prime-time schedule designed to tickle viewers’ funny bones. But before the network could get the…

Voices Carry: NBC Adds Another Hour of Reality Hit

‘The Voice’ sets up shop on Tuesday night

In a bid to pull the throttle back on its prime-time ratings, NBC has carved out another hour for its hit competition series, The Voice. Like American Idol before it, The…

Broadcast Spot Pricing Continues to Creep Up

Average :30 network prime time increased 3 percent in 2011

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…

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