Topic: Summit Entertainment

Macy's Is the First Retailer to Run Facebook's Auto-Play Video Ads

Tested the social spots over the weekend

Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep…

Facebook Reveals 'Premium' Autoplay Video Ads

Wide array of brands on board for late April release

Those Facebook autoplay video ads—well, call them Premium Video Ads. That’s what the social network just announced it would label the long-anticipated marketing tool that delivers video right into users’…

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance

Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

You Can Target With Facebook's New Video Ads

Not just a mass market blunt instrument

Facebook's video ads are on target, for some brands. The social network's new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t…

Nearly Everything Is Branded at Comic-Con

Bates Motel bathroom door, Teen Wolf WiFi

Attendees may show up at San Diego Comic-Con as superheroes, but they turn into advertisements as soon as they walk through the fan-stuffed door and onto the floor of the…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

Lionsgate Hires Mindshare to Handle Media

Horizon, Initiative were the other finalists

Mindshare has won a significant movie studio review. The WPP Group agency will handle media planning and buying for Lionsgate and Summit Entertainment following the former's acquisition of the latter last…

3 Shops Compete for Lionsgate Media

Summit deal triggered the review

Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year.  Each studio has its own media agency now, and the goal of the…