Topic: Summer

Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Spotify deal anchors summertime push

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify,…

It Feels Like Summer in JWT's First TV Ad for Outshine Fruit Bars

Year-old Nestlé brand launches campaign

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it…

This Summer Could Be the Breakthrough in Mobile Advertising

Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

The Programming Insider: Fox Wins First Night of Summer Season

Solid Return for So You Think You Can Dance

In Today's Issue Prime-Time Metered Market Thursday Ratings: Solid Return for So You Think You Can Dance on Fox Ratings Box: What’s Hot/What’s Not On the Air This Weekend: Prime-Time Programming Options TV Tidbits:…