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Topic: Summer Blockbusters

Minions Inspire Love and Hatred With Their Marketing Run Amok

They're freaking everywhere

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has…

Does Every Summer Blockbuster Trailer Plug the Exact Same Movie? [Video]

Looks like it, based on 7 of this year's CGI spectaculars

If it sometimes seems as though summer blockbuster trailers use the same tricks to advertise what seem to be the exact same movie over and over again, that's because they…

Marketers Have Found a Way to Use Vine

Box-office yields

Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this week plans to promote Monsters…

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