Strata Marketing | Adweek Strata Marketing | Adweek
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Topic: Strata Marketing

Type
Pandora Audience Segments Synced to Mediaocean, Strata Digital radio player hopes data deals spark more ad sales

Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…

March 5, 2013, 8:30 AM EST

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