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Topic: Steve Shannon

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

Hyundai, in a Shift, Will Use Celebs in a Super Bowl Ad

It features 'nice' banter between a man and woman

Hyundia Motor America typically eschews celebrities in its Super Bowl ads. Not this time. One of the two 30-second ads that lead creative agency Innocean USA is developing for the Feb.…

Fast Chat: Hyundai's Shannon on Super Bowl Advertising

Why this challenger brand keeps coming back

Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that…

Hyundai Mixes Music and Humor in Super Bowl Ads

Automaker appears in sixth straight big game

Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year. A pre-game ad, "Epic Play Date," features an original song and cameo from The Flaming…

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