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Hyundai, in a Shift, Will Use Celebs in a Super Bowl Ad It features 'nice' banter between a man and woman

Hyundia Motor America typically eschews celebrities in its Super Bowl ads. Not this time. One of the two 30-second ads that lead creative agency Innocean USA is developing for the Feb.…

December 12, 2013, 5:57 PM EST

Fast Chat: Hyundai's Shannon on Super Bowl Advertising Why this challenger brand keeps coming back

Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that…

January 24, 2013, 12:00 AM EST

Hyundai Mixes Music and Humor in Super Bowl Ads Automaker appears in sixth straight big game

Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year. A pre-game ad, "Epic Play Date," features an original song and cameo from The Flaming…

January 23, 2013, 12:01 AM EST

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