Topic: Steve Jobs

The Greatest Marketer of the Age

Steve Jobs demanded that his company build great products—and great advertising campaigns

Steve Jobs made computers and music players and telephones and tablets. But mostly what he sold were two things—beauty and truth. As Apple's core brand values, they were inseparable. His…

Adweek Art: The Two-Jobs Cover

An illustrative tribute to the man behind Apple

The Once and Future Steve Jobs

Is he a role model?

In 1998, Jay Chiat, whose agency, Chiat/Day, helped invent the Tao of Apple, was trying to convince me of Steve Jobs’ epochal importance. Jay and Steve had become good friends…

Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'

Creative director's memo to TBWA staff

Lee Clow of TBWA was one of Steve Jobs's close friends and most trusted advisers. They created Apple's legendary "1984" spot together, reunited for "Think different" in 1997, and remained…

Michael Wolff: Interview Part 1

Richard Kirshenbaum interviews Adweek's Wolff about Steve Jobs and reporting on the ad business

Advertising Leaders Reflect on Jobs' Legacy

'He taught ad people that design was king'

Ad industry leaders reacted quickly and passionately today to the passing of Steve Jobs, whom they described in personal terms—almost as if they had lost a friend. Most, however, had never…

Steve Jobs' Death Breaks Twitter Records, Boosts Bio Sales

News led to 10,000 tweets per second

In the hours following Steve Jobs’ death, his millions of tech-minded admirers took to Twitter in record-breaking numbers to express their grief and celebrate the innovator’s life—resulting in the biggest…

Steve Jobs silhouetted inside the Apple logo

The Complex Life of Steve Jobs

Tech leaders remember their rival and friend

Steve Jobs, the visionary co-founder and former CEO of Apple Inc. who changed the world’s relationship with technology, died Wednesday at 56. Apple announced Jobs’ death in a statement on its…

Newsweeklies Plan Special Steve Jobs Coverage

In rare move, 'Time' stops presses

The media has gone into full swing to cover Steve Jobs’ death, with Time, Bloomberg Businessweek, and Newsweek among those preparing special coverage. Time’s regular weekly issue, which goes on stands…

CBS Cuts Ties With Source of False Steve Jobs Death Tweet

Shira Lazar, 'What's Trending' removed from

Remember last week when the Twitter account of series What’s Trending sent out a tweet that Steve Jobs had died? And then redacted it? (And seriously freaked out some…