Topic: Stephen Quinn

Walmart Promotes Tony Rogers to U.S. CMO as Stephen Quinn Retires

Retailer also brings on a Target veteran to consult

Walmart today said Tony Rogers, who has served as the chain's chief marketing officer in China, would succeed its U.S. CMO Stephen Quinn after the latter retires next month. In that…

As Its CMO Departs, Walmart Turns to Former Target Marketer

Michael Francis will step in when Stephen Quinn retires

Next month, Walmart, the world's largest retailer, will turn to former Target Stores marketer Michael Francis to boost the chain's image as its longtime U.S. CMO, Stephen Quinn, steps down. Quinn,…

How Four of America’s Top Marketers Use Data

Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

Coke, Chrysler, Walmart Lean Into Larger Causes

It's what millennials are looking for

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference. Marketing chiefs at Coca-Cola, Chrysler…

Walmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions

Impressive stats disclosed at ANA conference

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on Facebook are important." And if you look at some…