Topic: Starburst

Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

The story behind the century-old waxy treat that frightens half of America

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds…

DDB Adds Another Mars Brand

Royal Canin arrives sans pitch

Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst,…

Ad of the Day: Starburst

DDB takes over for TBWA with a new product to pitch but a similarly quirky approach

Mars's consolidation of creative duties on its global brands at Omnicom last year saw the Starburst and Skittles accounts move from TBWA\Chiat\Day to DDB. Now, we get DDB's first effort…