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Topic: Star Wars

Ad of the Day: HP Vows to 'Keep Reinventing' in Fun Series of Star Wars Ads

BBDO and 180LA step up

The Force is strong with this one. HP ties in with Star Wars: The Force Awakens in these fun, impressive commercials from BBDO New York and 180LA that introduce the technology…

Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer

Heat's disappearing act

Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

Ad of the Day: Duracell Powers Epic Suburban Star Wars Battle on Christmas Morning

Anomaly goes all in

A long time ago, in a suburb far, far away ... Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday…

Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star Wars Game

BBH unleashes holiday spot

There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called…

Here's the New Trailer for Star Wars: The Force Awakens

Disney drops final look at film during ESPN's Monday Night Football

Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming…

Ad of the Day: Kraft Got a Record Haul of Star Wars Memorabilia Into This Mac & Cheese Ad

Special product boxes are themselves positioned as collectibles

Brands are getting major Star Wars fever ahead of the December release of The Force Awakens. But none has gone for sheer volume quite like Kraft, which breaks a new…

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

Adweek’s 2015 Brand Genius winner for toys

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the…

Disney Characters Invade Star Wars in This Applause-Worthy Trailer Mashup

It works almost too well

While it's understandable to bemoan the Disney-fication of Star Wars, here's one time we're willing to let it slide. YouTube comedy creators PistolShrimps have made a stellar mashup of the trailer…

This Week’s Must-Haves: a Remote That Looks and Acts Like a Smartphone

Plus, a monitor that'll make you breathe easier

This week, Adweek is highlighting some nifty devices and accessories that should help you relax in the comfort of your own home. Have a look!

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