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Topic: Star Wars

5 Brands That Used the Force of Star Wars on Twitter

Hashtags harness a new hope

Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the…

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…

How Star Wars Action Figures Became the Toy World’s Most Powerful Force

7 Films, 140 figures and millions of blissful collectors

A long time ago, in a shopping season far away, Kenner made toy history. Yes, this is a story about Star Wars action figures. But first it's a story about…

How This Brooklyn Agency Went Completely, Totally Nuts for the Star Wars Premiere

Carrot Creative rented two theaters, but that was just the beginning

Carrot Creative co-founder and chief experience officer Chris Petescia isn't just a casual Star Wars lover. He's a nerf herder-level fanboy. Don't believe us? Look no further than his Twitter profile…

How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars

Ample Hills' success story reads like a Hollywood script

Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.  Yet this family business is…

Chinese Version of The Force Awakens Poster Noticeably Downplays the Only Black Actor

And removes Chewbacca completely

Sure, there are a lot of different ways to splice together a Star Wars poster, but minimizing the movie's only black star seems an odd choice. Twitter user and producer Guy…

Star Wars Characters Run for Office in These Amusing Parody Campaign Ads

I'm Chewbacca, and I endorse this message

A stock media company is paying homage to the new Star Wars movie with a series of ads featuring characters from the sci-fi series competing in a faux election to…

Vanity Fair’s Graydon Carter on Covers, Caitlyn and Trump

Our Editor of the Year perfects the union of digital and print

To say it's a magazine cover that made history doesn't quite cut it. We're talking about a project so massive, so secretive that only eight people inside publisher Condé Nast…

This Ad With People Reciting the Lord's Prayer Is Blocked From Screenings of Star Wars

The Church of England fights back

An ad for the Church of England, featuring people from all walks of life reciting the Lord's Prayer, won't be screened in theaters before the new Star Wars film, according…

A Navy Crew Recreated the Force Awakens Trailer on an Aircraft Carrier, and It's Most Impressive

USS Dwight D. Eisenhower brings us 'Sea Wars'

Using everything from state-of-the-art fighter jets to a charismatic mop bucket, the crew of the USS Dwight D. Eisenhower has pulled off quite an homage with its version of a…

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