Topic: Star Wars
GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not…
Here it is—the highly anticipated follow-up to Volkswagen's 2011 Super Bowl sensation, "The Force." And this year's installment is … kinda odd. (This is the 75-second extended version; the actual…
Parks and Recreation's Chris Pratt plays Obi-Wan Kenobi in this video from AKQA for Kinect Star Wars. This annoys Darth Vader about as much as you'd expect. Really, this spot…
No one must be feeling more pressure than Volkswagen as we head toward Super Bowl XLVI, given the intergalactic success of "The Force," its record-breaking spot by Deutsch from last…
Ever dream about lounging by the Seine and eating Star Wars-themed hamburgers? Who hasn't! French fast-food chain Quick brings that fantasy to life, celebrating the 3-D release of The Phantom…
We mentioned not too long ago that Darth Vader would be lending his inscrutable visage and heavy breathing to Currys PC World's holiday ads in the U.K. Well, it turns…
Sheesh, does George Lucas need to pay down his credit cards or something? Lucasfilm is allowing a U.K. electronics chain to use Darth Vader in an upcoming TV ad, inspired…
The perils of covering a comic convention are not as apparent as, say, the perils of sending a reporter to the battlefields of Afghanistan. And yet there are perils indeed—especially when…
Digital indie Big Spaceship is adding to its leadership ranks, hiring Alasdair Lloyd-Jones as the Brooklyn-based agency's first chief operating officer. Lloyd-Jones last served as co-president and chief strategic officer at…
Brooklyn creative agency Big Spaceship recently got a plum digital assignment—helping Lucasfilm completely overhaul StarWars.com. "We were posed with a unique brand challenge," says Big Spaceship founder and CEO Michael…
