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Topic: Star Wars

Brands Are Flocking to the Star Wars Nerd Procession The Course of the Force attracts big sponsors

If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the…

June 2, 2013, 11:14 PM EDT

Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever Iconic jet appears in Times Square

Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can…

May 23, 2013, 1:30 PM EDT

How Lego Became the Most Valuable Toy Company in the World A bucketload of license deals

“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…

April 15, 2013, 10:09 PM EDT

Not Real but Maybe Should Be: Han Solo Frozen in Carbonite Pop-Tarts Brian Altano's Star Wars toaster pastries

Brian Altano's concept design of Han Solo Frozen in Carbonite Pop-Tarts was born from silly work conversations about hypothetical Star Wars merch, which is probably how George Lucas came up…

April 1, 2013, 9:10 AM EDT

Looks Like Disney Will Be Keeping Star Wars In House Company cancels highly regarded Clone Wars, "postpones" Detours

Has Disney overexpanded? The purchase of Lucasfilm was the company's second multibillion-dollar acquisition in four years (Disney announced it would acquire Marvel Entertainment in 2009) and now it is cancelling…

March 11, 2013, 8:57 PM EDT

Star Wars 'Gay Planet' Upsets Advocates and Opponents Alike Bioware bungles addition of same-sex romance to Old Republic

If you run a popular video game and you're on the fence about including gay themes, what's the best way to make everyone happy? Not like this. Bioware, creator of Star…

January 15, 2013, 10:33 AM EST

White House Declines to Build a Death Star in Best Response to a Petition Yet Obama 'does not support blowing up planets'

In Adweek this week, Charlie Warzel writes about We the People, the online petition site that lets anyone propose an idea to the White House—which is obliged to respond to…

January 14, 2013, 11:46 AM EST

Darth Vader Goes (Back) to Disneyland After Lucasfilm Deal Old spot repurposed as celebration

In a bit of corporate efficiency that would make the Empire proud, Disney has taken this 2011 commercial for its Star Wars-themed Star Tours ride at Disneyland and recut it…

November 1, 2012, 12:23 PM EDT

EA's E3 Message: We're Social, Mobile and Always Evolving Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

June 4, 2012, 8:07 PM EDT

Real-Life Lightsabers Cause a Disturbance in the Force How will LucasFilm respond to LaserSabers?

Wicked Lasers is narrowly avoiding a cease and desist from LucasFilm with its LaserSabers, which come in two varieties (Krypton and Arctic) and are powered by a magnetic gravity system…

May 17, 2012, 11:16 AM EDT

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