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Topic: Star Wars

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

Marvel’s Agents of S.H.I.E.L.D. Is the Hottest Ticket at Comic-Con Avengers spinoff draws an SRO crowd of Whedon, Gregg fanboys

Despite a notably toned-down presence among Disney-owned properties at Comic-Con, there was no hotter ticket than the 90-minute panel for Marvel’s Agents of S.H.I.E.L.D., ABC’s much anticipated fall drama series.…

July 19, 2013, 8:22 PM EDT

When the Digital Revolution Hit Washers Here’s how your laundry went high-tech

Humans have been washing clothes as long as they’ve worn them, a fact that’s made laundry the oldest, most tedious chore in history. No surprise, then, that forward-thinking entrepreneurs gave…

June 6, 2013, 6:39 AM EDT

Brands Are Flocking to the Star Wars Nerd Procession The Course of the Force attracts big sponsors

If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the…

June 2, 2013, 11:14 PM EDT

How Lego Became the Most Valuable Toy Company in the World A bucketload of license deals

“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…

April 15, 2013, 10:09 PM EDT

Looks Like Disney Will Be Keeping Star Wars In House Company cancels highly regarded Clone Wars, "postpones" Detours

Has Disney overexpanded? The purchase of Lucasfilm was the company's second multibillion-dollar acquisition in four years (Disney announced it would acquire Marvel Entertainment in 2009) and now it is cancelling…

March 11, 2013, 8:57 PM EDT

EA's E3 Message: We're Social, Mobile and Always Evolving Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

June 4, 2012, 8:07 PM EDT

The Spot: Return of the Jedi Why Deutsch and Volkswagen went back to the well for their 'Star Wars' sequel in the Super Bowl

GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not…

February 6, 2012, 12:14 AM EST

'Vice' Reporter Roughed Up After Trying to Talk to Carrie Fisher Video shows reporter accosted by volunteers at conference

The perils of covering a comic convention are not as apparent as, say, the perils of sending a reporter to the battlefields of Afghanistan. And yet there are perils indeed—especially when…

November 1, 2011, 7:06 AM EDT

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