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Topic: Star Wars

Can Kraft Macaroni & Cheese Market Itself As Healthful? New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

February 17, 2015, 9:00 AM EST

A Year Out From Release, Star Wars Is Already Killing It in Social Media Throwback Instagram video hints at the digital deluge to come

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015. Take the entertainment franchise's Instagram…

December 17, 2014, 11:22 AM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

Marvel’s Agents of S.H.I.E.L.D. Is the Hottest Ticket at Comic-Con Avengers spinoff draws an SRO crowd of Whedon, Gregg fanboys

Despite a notably toned-down presence among Disney-owned properties at Comic-Con, there was no hotter ticket than the 90-minute panel for Marvel’s Agents of S.H.I.E.L.D., ABC’s much anticipated fall drama series.…

July 19, 2013, 8:22 PM EDT

When the Digital Revolution Hit Washers Here’s how your laundry went high-tech

Humans have been washing clothes as long as they’ve worn them, a fact that’s made laundry the oldest, most tedious chore in history. No surprise, then, that forward-thinking entrepreneurs gave…

June 6, 2013, 6:39 AM EDT

Brands Are Flocking to the Star Wars Nerd Procession The Course of the Force attracts big sponsors

If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the…

June 2, 2013, 11:14 PM EDT

How Lego Became the Most Valuable Toy Company in the World A bucketload of license deals

“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…

April 15, 2013, 10:09 PM EDT

Looks Like Disney Will Be Keeping Star Wars In House Company cancels highly regarded Clone Wars, "postpones" Detours

Has Disney overexpanded? The purchase of Lucasfilm was the company's second multibillion-dollar acquisition in four years (Disney announced it would acquire Marvel Entertainment in 2009) and now it is cancelling…

March 11, 2013, 8:57 PM EDT

EA's E3 Message: We're Social, Mobile and Always Evolving Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

June 4, 2012, 8:07 PM EDT

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