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Topic: SS+K

With a Redesigned Website, The New Yorker Hires an Ad Agency SS+K lands assignment after a review

The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.  SS+K in New York has landed the assignment after…

July 29, 2014, 4:44 PM EDT

New Ads Take On Gun Control Spots aim to hit their mark

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple…

May 25, 2014, 8:35 PM EDT

Ad of the Day: Watching Sex Scenes With Your Parents Is Weird, Says HBO With HBO Go, you don't have to

As someone who once, as a teenager, was watching this George Carlin bit when his parents walked into the room, I can appreciate SS+K's new HBO campaign, aimed at millennials,…

April 21, 2014, 1:06 PM EDT

Kohl Norville Becomes Motive's First Content Director He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

April 3, 2014, 11:23 AM EDT

E*Trade Adds SS+K to Its Creative Roster New shop will focus on online marketing

Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies. SS+K in New York will focus in particular on the brand's use of social media…

April 2, 2014, 1:56 PM EDT

A Creative Agency That Applies Political Tactics to Brands Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

August 22, 2013, 7:05 AM EDT

The Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts Creepy short film is not what it appears

The phrase "debt management" doesn't exactly scream "horror film," but that's the unusual route that SS+K took in teasing a program that helps college students and graduates face up to…

May 2, 2013, 3:30 PM EDT

Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills CPG thinks the social tool will produce sales

Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the…

April 8, 2013, 6:12 PM EDT

Datsun's Revival Won't Be a Nostaglia Play Brand is foreign to the countries it's entering next

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

March 11, 2013, 10:11 AM EDT

SS+K Finds New Creative Chief at Mother Hershfield assumes the CCO role next month

SS+K has reached into Mother to fill its top creative role. Bobby Hershfield, a creative lieutenant at Mother who worked on brands such as Target, J.C. Penney, Johnson & Johnson and…

July 30, 2012, 11:30 AM EDT

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