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Topic: SS+K

With New Commissioners, MLB and the NBA Rethink Their Marketing Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

November 24, 2014, 11:17 AM EST

After Sputtering in New York, M&C Saatchi Shifts Strategy and Invests in Another Agency Takes a 33% stake in SS+K

In taking a one-third stake in SS+K, M&C Saatchi is abandoning efforts to establish its own presence in advertising's biggest city. M&C has tried to start up in New York not once but twice.…

November 18, 2014, 8:03 AM EST

SS+K Preps First Ads for FreshDirect Brand shifts from DiMassimoGoldstein

SS+K is launching its first work for FreshDirect since landing the food delivery brand's creative business. The ads, which break Monday and will appear on trains and outdoor kiosks, use the…

September 26, 2014, 4:40 PM EDT

With a Redesigned Website, The New Yorker Hires an Ad Agency SS+K lands assignment after a review

The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.  SS+K in New York has landed the assignment after…

July 29, 2014, 4:44 PM EDT

New Ads Take On Gun Control Spots aim to hit their mark

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple…

May 25, 2014, 8:35 PM EDT

Ad of the Day: Watching Sex Scenes With Your Parents Is Weird, Says HBO With HBO Go, you don't have to

As someone who once, as a teenager, was watching this George Carlin bit when his parents walked into the room, I can appreciate SS+K's new HBO campaign, aimed at millennials,…

April 21, 2014, 1:06 PM EDT

Kohl Norville Becomes Motive's First Content Director He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

April 3, 2014, 11:23 AM EDT

E*Trade Adds SS+K to Its Creative Roster New shop will focus on online marketing

Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies. SS+K in New York will focus in particular on the brand's use of social media…

April 2, 2014, 1:56 PM EDT

A Creative Agency That Applies Political Tactics to Brands Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

August 22, 2013, 7:05 AM EDT

The Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts Creepy short film is not what it appears

The phrase "debt management" doesn't exactly scream "horror film," but that's the unusual route that SS+K took in teasing a program that helps college students and graduates face up to…

May 2, 2013, 3:30 PM EDT

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