Advertisement

Topic: SS+K

Comcast Hires SS+K to Help Bridge the Digital Divide

Shop to focus on Internet Essentials program

The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide. In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies…

After Upgrading Properties, JW Marriott Hires a New Lead Agency

SS+K gets a chance to test a new global partnership

When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the…

With New Commissioners, MLB and the NBA Rethink Their Marketing

Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

After Sputtering in New York, M&C Saatchi Shifts Strategy and Invests in Another Agency

Takes a 33% stake in SS+K

In taking a one-third stake in SS+K, M&C Saatchi is abandoning efforts to establish its own presence in advertising's biggest city. M&C has tried to start up in New York not once but twice.…

SS+K Preps First Ads for FreshDirect

Brand shifts from DiMassimoGoldstein

SS+K is launching its first work for FreshDirect since landing the food delivery brand's creative business. The ads, which break Monday and will appear on trains and outdoor kiosks, use the…

With a Redesigned Website, The New Yorker Hires an Ad Agency

SS+K lands assignment after a review

The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.  SS+K in New York has landed the assignment after…

New Ads Take On Gun Control

Spots aim to hit their mark

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple…

Ad of the Day: Watching Sex Scenes With Your Parents Is Weird, Says HBO

With HBO Go, you don't have to

As someone who once, as a teenager, was watching this George Carlin bit when his parents walked into the room, I can appreciate SS+K's new HBO campaign, aimed at millennials,…

Kohl Norville Becomes Motive's First Content Director

He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

E*Trade Adds SS+K to Its Creative Roster

New shop will focus on online marketing

Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies. SS+K in New York will focus in particular on the brand's use of social media…

Advertisement