Topic: Sprout

Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show

Dot will air on NBCU's Sprout network

"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of…

Sesame Street Fans No Longer Need HBO to Watch New Elmo and Cookie Monster Episodes on TV

The 2 characters star in a new Sprout series

For the past year, the only way to get to Sesame Street—and watch new episodes featuring Elmo, Big Bird, Cookie Monster and the rest of the gang—was by subscribing to…

In Brand Refresh, Children's TV Network Drops Barney and Thomas for Original Shows

Alyssa Milano is Sprout's first 'Mom-bassador'

After urging preschoolers to embrace and explore the world around them, Sprout is taking its own advice. To celebrate its 10th birthday on Sept. 26, the children's network—which was fully acquired…

Nike Sharing Its New FuelBand Data With Marketers

Fitness tracker toes the line between 'awesome' and 'creepy'

Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand. Along with other gadgets in its Nike+ network—including iOS and Android…