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Topic: Spotify

Some Executives at CES Are Still Looking Forward to Advances in TV Screens

Spotify's Jeff Levick is one of them

  brightcove.createExperiences(); Spotify may be a player in the audio space, but its chief revenue officer, Jeff Levick, remains stoked about…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Spotify's New Outdoor Ads Expose Justin Bieber's Surprising Hipster Appeal

Song was most popular in Williamsburg, Brooklyn

Among all of Brooklyn, N.Y.'s trendy neighborhoods, Williamsburg is probably the one most associated with hipsters—who are typically music snobs. But surprisingly, it turns out ol' Billyburg is chock-full of Beliebers. According…

How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand

Growing its presence with first U.S. ad campaign

Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston…

4 Ways Spotify and Pandora Target Millennials Differently

CMOs dig into music fans' habits

Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop…

Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Spotify deal anchors summertime push

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify,…

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

Mario Batali Shares His Favorite Foodie Apps, Blogs and Instagram Accounts

Can you guess his latest TV obsession?

Specs Age 54 Claim to fame Chef and restaurateur; ambassador for the EAT (RED) campaign; co-host of ABC's The Chew (weekdays at1 p.m.) Base New York Twitter @Mariobatali What's the first information you consume in…

24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business  Spotify announced it will soon offer…

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