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Topic: Spotify

Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Spotify deal anchors summertime push

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify,…

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

Mario Batali Shares His Favorite Foodie Apps, Blogs and Instagram Accounts

Can you guess his latest TV obsession?

Specs Age 54 Claim to fame Chef and restaurateur; ambassador for the EAT (RED) campaign; co-host of ABC's The Chew (weekdays at1 p.m.) Base New York Twitter @Mariobatali What's the first information you consume in…

24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business  Spotify announced it will soon offer…

Spotify Adds Video, Original Content and 'Spotify Running'

Turner, ABC, ESPN, Vice among new video partners

Spotify… it's not just for music anymore. The Anglo-Swedish company best known for streaming music is aiming to become a 24-hour entertainment destination announcing new video offerings at an event…

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

Ad of the Day: Spotify Helps Deaf People Hear in This Emotional New Spot

Sound comes alive in the Philippines

Hearing brings a world of joy to people, but it's a sense not everyone is lucky enough to have. Spotify recently took a trip to Puerto Princesa, Philippines, with hearing aid…

Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify.  This fall, the two companies are teaming…

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Seth Farbman wants to make streaming app indispensable for music fans

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror Previous gig CMO at Gap Age 46 What transfers over from marketing a fashion brand to a music streaming company? Cultural…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

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