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Topic: Spotify

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists

Launches programmatic audio advertising

Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70…

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Delta, Leinenkugel and Spotify roll out efforts

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving…

Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than…

Spotify Will Now Let Brands Sponsor the Most Popular Playlists

Kia, McDonald's and Target are all getting in on the action

Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick. Spotify has…

Spotify Just Bought a Startup That Crowdsources Concert Photos and Videos

And should help artists market themselves

In an effort to help artists market their music, Spotify has acquired a startup that aggregates photos and videos from concerts. CrowdAlbum, founded in 2013, has already worked with major bands…

Infographic: 72% of Spotify Listeners Are Millennials. Here's How They Use the Service

They're always connected

Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which…

Spotify's CMO on Using Data to Learn About Millennials

And what the streaming service now knows

Spotify, the Swedish service that's brought music streaming into the mainstream, has spent nearly a decade winning over millennials. Now, with 30 million subscribers and 75 million users, it's begun…

Ad of the Day: Falkor From The NeverEnding Story Soars as Spotify's New Spokesdragon

W+K spots show how app's users elevate tracks together

Spotify's new brand campaign from Wieden + Kennedy sings a number of different tunes—employing everything from '80s nostalgia to present-day political anxiety—as it mines the app's data to tell stories…

Spotify Launches Display Ads That Guarantee Viewability

Also ramps up targeting in a big way

Spotify is introducing a mobile display ad format that it says will better catch the attention of its growing listener base.  Starting today, the music streaming service is bringing Billboard—one of…

These 4 Projects Are Helping Gatorade Bolster Its Brand With Technology

From data-based workouts to personalized tweets

Similar to other athletic-focused brands like Under Armour and Nike that are getting into sports technology, Gatorade wants to be known for more than making sports drinks, and it's showing off…

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