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Topic: Sports

Instagram Debuts Video Embeds, Could Alter Publishing Habits Marketers, publishers get alternative to Vine, YouTube, Vimeo

Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other…

July 10, 2013, 2:22 PM EDT

New York Red Bulls Bring in R/GA to Boost Profile, Sales Marketing hot spots for soccer fans

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are…

July 7, 2013, 10:50 PM EDT

The Social Sports Site That Aims to Win Over Madison Avenue LockerDome’s direct line to fans

Beyond the serious baseball fan, Jordan Swagerty isn’t exactly a household name. But thanks to an up-and-coming social sports site called LockerDome, many more of those who follow sports are…

June 25, 2013, 12:14 AM EDT

Sports Illustrated to Launch Daily Live Web Show Breaking in Time Inc.'s new digital video unit

Sports Illustrated readers are getting a new way to combat the mid-day slump: Starting June 3, the weekly sports mag is launching a new Web series, SI Now Powered by…

May 28, 2013, 12:02 AM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

Popular TSN SportsCentre Anchors Head to Fox Sports Live Net reportedly scoping other talent for 3-hour programming block

Popular TSN SportsCentre anchors Jay Onrait and Dan O'Toole are leaving the Canadian net for Fox Sports, according to Sports Illustrated. A year after The Wall Street Journal wrote that the…

May 8, 2013, 3:57 PM EDT

PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

Is ESPN Ready to Embrace Big Data? Sports media giant blitzes Boston to court nerds

Nerd convention. Dorkapalooza. Geek heaven. Just a few names that were bandied about last weekend to describe the annual gathering of sports' intellectual cabal at MIT's Sloan Sports Analytics Conference.…

March 7, 2013, 12:00 AM EST

SB Nation Sets All-Time Daily Traffic Record During the Super Bowl Blog network draws 4.5 million unique visitors, nearly 50,000 comments during big game

Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged…

February 8, 2013, 9:59 AM EST

Data Points: Ad Play The price of a Super Bowl spot keeps going up, but advertisers keep paying

While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…

January 30, 2013, 5:20 AM EST

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