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Topic: Sports

ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better Says advertisers and content producers need to figure out what viewers want next

Instant replay, the First and Ten line, the ubiquitous score box—not necessarily digital disruptions, but technical innovations that drastically changed and improved the way we watch the game. It was…

November 10, 2013, 8:33 PM EST

Boston Blowout Doesn’t Put a Damper on World Series Ratings Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

October 24, 2013, 5:20 PM EDT

Droga5 Gets Work for New York City Football Club New MLS team hires agency

New York City Football Club has hired Droga5 as its lead creative agency. NYCFC is the newest team unveiled by Major League Soccer, and the league's 20th. It is jointly owned…

October 9, 2013, 1:22 PM EDT

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

Adweek's Top 10 Commercials of the Week Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 27, 2013, 9:23 AM EDT

Adweek’s 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

September 22, 2013, 10:18 PM EDT

Sports Fans Slowly Move From TV to the Internet But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

July 24, 2013, 9:36 AM EDT

TaylorMade Golf Taps Eleven Inc. Creative win comes after review

Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif.  TaylorMade, the No. 1 seller…

July 12, 2013, 10:35 AM EDT

Instagram Debuts Video Embeds, Could Alter Publishing Habits Marketers, publishers get alternative to Vine, YouTube, Vimeo

Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other…

July 10, 2013, 2:22 PM EDT

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