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Topic: Sports

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

Popular TSN SportsCentre Anchors Head to Fox Sports Live Net reportedly scoping other talent for 3-hour programming block

Popular TSN SportsCentre anchors Jay Onrait and Dan O'Toole are leaving the Canadian net for Fox Sports, according to Sports Illustrated. A year after The Wall Street Journal wrote that the…

May 8, 2013, 3:57 PM EDT

PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

Is ESPN Ready to Embrace Big Data? Sports media giant blitzes Boston to court nerds

Nerd convention. Dorkapalooza. Geek heaven. Just a few names that were bandied about last weekend to describe the annual gathering of sports' intellectual cabal at MIT's Sloan Sports Analytics Conference.…

March 7, 2013, 12:00 AM EST

SB Nation Sets All-Time Daily Traffic Record During the Super Bowl Blog network draws 4.5 million unique visitors, nearly 50,000 comments during big game

Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged…

February 8, 2013, 9:59 AM EST

Data Points: Ad Play The price of a Super Bowl spot keeps going up, but advertisers keep paying

While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…

January 30, 2013, 5:20 AM EST

Sports in 140 Characters or Less Five athletes or journos you should be following on Twitter

Much like Twitter, the sports world can be extremely crowded and a complex space to comprehend. But Twitter can also be the ultimate tool for these sports figures, in terms…

January 29, 2013, 7:09 AM EST

First Mover: Tiki Barber The former Giants great on the Super Bowl, Manti Te'o and clowning around on talk radio

Specs Age 37 New gig Host, CBS Sports Radio Old gig Analyst, NBC’s Football Night in America After doing television for years, how do you find talk radio different?  It’s not just a sound bite.…

January 28, 2013, 12:02 AM EST

Puppy Bowl Now Mastiff-sized With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers

Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…

January 22, 2013, 5:36 AM EST

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