Topic: The Sports Issue

Puma Takes to the High Seas for Social Trials Bloggers sent to Abu Dhabi to cover Volvo Ocean Race via Tumblr. London next?

Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its…

January 31, 2012, 6:57 AM EST

Yahoo's Fuchs: We're No. 1! Head of sports, entertainment and games discusses competing with ESPN, Super Bowl XLVI

Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…

January 31, 2012, 6:54 AM EST

The Multiple-Personality Stadiums What happens when a stadium loses a sponsor again and again?

Some 70 percent of pro sports facilities have a corporate name over the front gate—or in the parking lot, on the scoreboard, even in the rest room. Brands have demonstrated…

January 30, 2012, 12:27 PM EST

AKQA, Nike Create French Connection Digital agency to open Paris office

Thanks to Nike, AKQA’s Parisian dream is coming true. Adweek’s 2011 Digital Agency of the Year is opening an office in the Saint Germain quarter of the city, fueled by…

January 30, 2012, 12:17 PM EST

What Does an Insurance Company Need With a Stadium? Corporate sponsors of the Giants' and Jets' home on what all those millions really do for their brands

A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL…

January 30, 2012, 12:10 PM EST

Never Too Many Players on the Field From Namath to Brady, teaming marketers and star athletes is a winning tactic (most of the time)

By the time the offer for the pantyhose commercial came in, gridiron god Joe Namath was already well into an agonizing decline. Knees jellied by repeated trauma, left hamstring rolled…

January 30, 2012, 10:00 AM EST

The Big Bang With Super Bowl XLVI this Sunday, our new lineup of special issues kicks off with the marketing-crazed world of pro sports

This Sunday, it’s extremely likely that the largest TV audience ever assembled will plunk down in front of their flat screens to watch Super Bowl XLVI—and the carnival of advertising…

January 30, 2012, 12:08 AM EST

Univision Deportes Poised to Kick In New Spanish-language sports net pumps up soccer coverage, draws looks from advertisers prior to April launch

As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers…

January 30, 2012, 12:06 AM EST

Big Game Bon Appétit Super Bowl Sunday grows a new appetite

Sure, the Super Bowl is the “big game” for football fans and advertisers. But it’s also increasingly a bursting gastronomic event for Americans, so much so that the USDA classifies…

January 30, 2012, 12:05 AM EST

The Ads of Super Bowl XLVI: Adweek's Preview Auto brands will crowd the field again, but expect some fresh faces, too

The Super Bowl is fast becoming an auto show. And last year's record number of car-related spots have led to an even bigger haul this year. Expect close to 20…

January 30, 2012, 12:04 AM EST