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Topic: The Sports Issue

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Information Diet: Greg Gumbel The sportscaster avoids trouble by sitting out of social media

Specs Age 66 Accomplishments Veteran sports announcer for ESPN, CBS and NBC; will lead CBS Sports Network's nightly coverage the week of Super Bowl XLVII Base Fort Lauderdale, Fla. What’s the first information you…

January 31, 2013, 10:49 PM EST

Portrait: Poptip New York-based startup taps into a social data gold mine after change of direction

Specs Who (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve Kaliski What Social polling startup Where New York offices Poptip’s six-month-old Twitter polling service, which already…

January 31, 2013, 6:53 AM EST

Perspective: Pass the Vicks The average Joe used to sell cough syrup. Today, it's the world's richest quarterback

Medical authorities tell us that somewhere around 1 billion Americans will catch a cold this year—no small part of why marketing authorities tell us that advertising over-the-counter cough remedies is…

January 31, 2013, 6:52 AM EST

Data Points: Ad Play The price of a Super Bowl spot keeps going up, but advertisers keep paying

While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…

January 30, 2013, 5:20 AM EST

Sportswriters Go Long Online As the business of print publishing takes a hit, sports journalists find new outlets on the Web for rambling reads

As any literary-minded technophile will tell you, the Internet has become a haven for lengthy, high-quality prose, with sites from the Awl to BuzzFeed regularly churning out 4,000-word stories. But…

January 29, 2013, 7:21 AM EST

GoPro Boosts Sales via Snap and Share Makes a real impression on Instagram and YouTube

Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach…

January 29, 2013, 7:19 AM EST

Lakers' Losing Streak Forces Taco Time-Out Jack in the Box promotion tied to winning games has L.A. basketball fans going home hungry

With 2:05 left in the third quarter of a recent game at Staples Center between the Los Angeles Lakers and the visiting Oklahoma City Thunder, public address announcer Lawrence Tanter…

January 29, 2013, 7:13 AM EST

Sports in 140 Characters or Less Five athletes or journos you should be following on Twitter

Much like Twitter, the sports world can be extremely crowded and a complex space to comprehend. But Twitter can also be the ultimate tool for these sports figures, in terms…

January 29, 2013, 7:09 AM EST

How to Score an Endorsement When You Have No Game Can the Tebow brand survive his scoreless drought?

Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its…

January 28, 2013, 12:04 AM EST

It's Game On for Second Screen While CBS secures separate ad deals for Super Bowl live stream, NFL and Verizon intercepts with big smartphone play

There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…

January 28, 2013, 12:03 AM EST

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