Topic: The Sports Issue
Specs Who Peter King Age 54 Accomplishments Sports Illustrated senior NFL writer; insider reporter on NBC’s Football Night in America; author of six books, including Monday Morning Quarterback: A Fully Caffeinated Guide to Everything…
Specs Who Damian Bazadona, president What Digital marketing agency Where New York's Garment District Damian Bazadona, a New York Giants fan, isn’t your typical sports marketing expert. The founder of 10-year-old Situation Interactive built…
In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…
Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to…
Sports blackouts are a sure way to make fans cry foul. It’s one of the reasons the Federal Communications Commission wants to shine a light on National Football League local…
From ESPN’s celebration of the jock physique to Mad’s wicked commentary on the disgrace at Penn State, here’s a look at some of the year’s most memorable sports-themed magazine covers…
Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its…
Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…
Some 70 percent of pro sports facilities have a corporate name over the front gate—or in the parking lot, on the scoreboard, even in the rest room. Brands have demonstrated…
Thanks to Nike, AKQA’s Parisian dream is coming true. Adweek’s 2011 Digital Agency of the Year is opening an office in the Saint Germain quarter of the city, fueled by…
