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Topic: Sports Illustrated

Sports Illustrated Rolls Out 2015 Swimsuit Issue With Massive Marketing Push

Fan festivals kick off in New York and Nashville

It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today,…

24 Hours in Advertising: Tuesday, Jan. 27, 2015

Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

Several Major Brands Are Already Investing In YouTube's Next Challenger

Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

Sports Illustrated Is Unveiling Its Swimsuit Issue in a Not-So-Sunny Location

It's going to be a hot winter in Nashville

This year, Sports Illustrated is kicking off the biggest celebration yet for its annual Swimsuit Issue in a city that's not exactly synonymous with sun and sand: Nashville, Tenn. On Feb.…

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

Spike Lee Captures the Passion and Personality of Mo'ne Davis in This Stirring World Series Ad

Chevy's Game 1 spot celebrates Little League phenom

The upstart Kansas City Royals are one of the great underdog stories in recent sports history, a fact further highlighted by the 7-1 pummeling the team received at the hands…

LeBron James Give Sports Illustrated Its Best Day Ever Online

Sees highest traffic

LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news…

How Sports Illustrated Got the LeBron Scoop

Managing editor Chris Stone reveals behind-the-scenes details

Around noon today, SportsIllustrated.com broke its biggest scoop to date: In a first-person essay, as told to SI senior writer Lee Jenkins, Miami Heat star LeBron James announced that he…

Time Inc.'s 120 Sports Goes Live

New platform integrates sports news and social data

It’s finally opening day for Time Inc.’s new digital video network, 120 Sports. At 6 o’clock tonight, 120 Sports will begin streaming live video content, all of which will be…

SI.com Gets a Big League Redesign

Trying for a hit

Following Time Inc.’s overhaul in recent months of the Time, Fortune and Money websites, now it’s Sports Illustrated’s turn. This week, SI rolls out a radically redesigned site plus a fantasy-gaming…

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