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Topic: sponsored stories

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game

Case study on circumventing ad rules and getting results

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too…

Facebook Parents Object to Use of Teens' Images in Ads

File to overturn controversial class action settlement

A group of Facebook parents are seeking to overturn a recent class action settlement because it allows the social network to use teens' images in ads without parental consent. Margaret Becker…

Instagram Shares the Look of Its New Ad Products

First sponsored images introduced to platform

Instagram is showing off its new sponsored look. Facebook’s photo-sharing network, which was bought last year for $1 billion, will start providing some returns after announcing ads were coming. Now, Instagram, in…

Privacy Groups Charge Facebook Policy Changes Violate FTC Order

Facebook's proposed changes spell out use of users' data in ads

Facebook is in the privacy crosshairs again, this time over proposed changes to its data-use policy. Charging that the changes violate Facebook's 2011 consent decree with the Federal Trade Commission,…

Facebook Settles Class Action Lawsuit Over Sponsored Stories

Social net to pay out $20 million

Facebook has finally settled a class action lawsuit over the way it shared "likes" of advertisers in sponsored stories without getting users' permission. In an order filed yesterday in San Francisco's…

Facebook Mobile Swells to 41% of Its Ad Sales

Digital giant's Q2 revenue hits $1.81 billion, 'an astounding surge'

Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street…

Digitas Brings Native Ads to HuffPo

Leverages BrandLIVE platform in deal with Web publisher

Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post. The Publicis Groupe shop unveiled BrandLIVE, a platform that turns ad copy into…

MGM Defies Skeptics, Says Facebook Ads Paying Off

Vegas hotelier's stance stark opposite to General Motors

For every GM souring on Facebook ads, there seems to be an MGM that's sweet on them. While other brands question the value of Facebook advertising, the hospitality chain told…

Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup

Namo Media to focus on in-feed in-app ads

A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between…

Sharethrough Launches Own Take on Sponsored Stories

Lets advertisers run branded content as in-feed ads

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is…

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