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Netflix Looking To Pursue More Native Advertising Good news for branded content outlets

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black.  While this is one of…

June 16, 2014, 6:43 PM EDT

BuzzFeed Changes Labels on Promoted Content Sponsored material gets simple yet clear designation

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand…

May 30, 2014, 6:33 PM EDT

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game Case study on circumventing ad rules and getting results

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too…

May 5, 2014, 1:49 PM EDT

LinkedIn Touts Mobile Momentum On its way to 50 percent of traffic

LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets.…

May 1, 2014, 5:26 PM EDT

Disqus Goes Native With Sponsored Comments Branded content to appear at top of discussion threads

Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native…

April 8, 2014, 11:01 AM EDT

BlackBerry Messenger Debuts Slate of Ad Products Sponsored content emerges

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week…

March 25, 2014, 12:37 PM EDT

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business Now acting as a content broker, too

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its…

February 9, 2014, 9:10 PM EST

Native Advertising Wasn't Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps…

December 23, 2013, 12:00 AM EST

Worries Grow That Facebook Is Overdoing It With Ads How many sponsored posts are too many?

Facebook has fully embraced its marketing side. Now the ad world is wondering how many sponsored posts are too many for a social network. All Web companies strive for an appropriate…

November 25, 2013, 10:00 PM EST

HuffPost Live Partners With Citi for First Music Series Weekly live segments will feature emerging artists

As The Huffington Post's HuffPost live enters its second year, the video network is launching its first substantial foray into live music. HuffPost Live Music will kick off at 5 p.m.…

October 25, 2013, 8:00 AM EDT

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