Topic: spirits marketing

How Patron's CMO Found Success In Selling Its Substance Over Its Style

Adweek’s 2015 Brand Genius winner for spirits

Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead. After all, in the '90s Patrón had already…

Aiming for a Comeback, Hpnotiq Wants You to Party Like It's 2001

Once a club staple, the spirit now looks to nostalgia

In 2001, the distinctly blue liqueur Hpnotiq burst onto the scene and became a staple of hip-hop and nightlife. Mentioned in at least 163 songs' lyrics during its heyday, Hpnotiq clearly did…

Pharrell Williams Sues Diageo for $5 Million

Rapper alleges spirits giant broke distro contract

Pharrell Williams has sued marketing partner Diageo North America for $5 million in a New York City federal court, claiming the spirits giant has failed to distribute the rapper's "Qream…