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Topic: Spirit Airlines

Spirit Airlines Launches New Ad Strategy 'Hug the haters'

Bad news for all of you who are fans of Spirit Airlines' advertising: Today, the ultra-low-price carrier known for its risqué advertising—to put it gently—launches a new consumer educational campaign…

May 7, 2014, 3:30 PM EDT

Spirit Airlines Selects a New Lead Agency Barkley succeeds Siquis on the business

Barkley has won a pitch for Spirit Airlines' creative and media business, the airline has confirmed. Sources previously identified the other finalists as The Richards Group in Dallas and Walrus in…

November 5, 2013, 10:01 AM EST

Three Agencies Chase Spirit Airlines Contenders will make final presentations this week

Three shops are competing to handle creative and media responsibilities on Spirit Airlines as the carrier’s review heads into its final stage. Sources identified the contenders as The Richards Group in…

October 16, 2013, 3:22 PM EDT

Spirit Airlines Begins Advertising Search Low-cost carrier markets mainly online

Spirit Airlines is contacting agencies about its creative and media business, according to sources. The carrier, which spends most of its marketing dollars online, has a budget of more than $5…

July 15, 2013, 10:03 AM EDT

What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale Pop-vulture marketer strikes again

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt…

October 17, 2012, 3:57 PM EDT

Spirit Airlines Strikes Again With Weiner Sale

Spirit Airlines, the crass yet timely folks behind a cavalcade of tasteless online ads that make you wonder how they're still in business, has stayed classy with a new Web…

June 7, 2011, 5:12 PM EDT

Spirit Air (of course) exploits JetBlue's saga

If any rival airline was going to make fun of JetBlue and its flight-attendant saga, it was Spirit Airlines—whose previous adventures in current-events humor included a Tiger Woods sale…

August 13, 2010, 10:50 AM EDT

Spirit Airlines knows you enjoy oily beaches

Spirit Airlines, whose previous attempts at humor have included a Tiger Woods-themed sale, has now put together a tasteless oil-spill-related promotion (themed "Best Protection," or "BP") for flights to…

June 23, 2010, 8:51 AM EDT

Spirit Airlines remains classy with latest ad

Spirit Airlines sure likes its risque house ads. Following up on on its Tiger Woods sale, the low-rent airline's copywriter has some juvenile fun with a winter promotion…

February 2, 2010, 3:46 PM EST

Spirit Airlines' latest ad mocks Tiger Woods

The always-classy Spirit Airlines is striking while the iron is hot and holding an "Eye of the Tiger" fare sale—which it's advertising online with a cheesy Flash animation…

December 2, 2009, 3:45 PM EST

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