Topic: Spike

Guy-Centric Spike Network Hopes Scripted Shows Like Tut Will Entice Female Viewers

Unveils rebranding effort at Upfront

Viacom's bro-centric Spike network hasn't been in the upper echelons of cable TV in the recent past, but the company plans to change all that. Today at Manhattan's Cipriani 42nd…

Viacom’s Downturns Have Gotten So Predictable They’re an Easy Buck for Investors

Conglom is trying to figure out the multiplatform game

As usual, Viacom is doomed. People have been preaching the End of Days for the company since Tom Freston left and was replaced by Philippe Dauman in 2006, and yet it…

A Recent History of the Heckler's Veto

From #IStandWithPhil to #CancelColbert

The television world has weathered quite a few controversies in the last several months, many of which have one disturbing thing in common: They are fomented and sustained by people…

HLN Refocuses on Viral, Social Content

Turner net's big shift comes under new chief Albie Hecht

HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the…

Viacom Is Creating a Full Division Devoted to Branded Content

Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

FXX Is Bulking Up Its Subscribers

Ratings are also climbing steadily for the network

It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that…

Cops Ousted by Fox After 25 Seasons, Moves to Spike TV

Police reality show will have new episodes on guy-centric cable net

Cops, the great-granddaddy of the contemporary reality show, finally got its walking papers from the Fox broadcast network after 25 seasons, only to get picked up immediately by male-centric cable…

A+E Sales Boss Mel Berning Takes on Broadcast Bullies

More unscripted to come

If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of…