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Topic: Sparks & Honey

Why FOLO Is the New FOMO, and 4 Other Hot Cultural Trends to Know in 2016

It's a pics-or-it-didn't-happen world

During the last year, you probably became aware of the fear of missing out, or FOMO, as it's widely known. Well, in 2016, get ready for FOLO—or the fear of living offline. FOLO…

This Gen Z Infographic Can Help Marketers Get Wise to the Future

Here come the social natives

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to…

Topsy's Social Data Now Includes the Very First Tweets

Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

High Velocity Trend Processing With Sparks & Honey

CEO Terry Young knows just how to squeeze the Twitter firehose

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