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Topic: Spark Communications

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Media Agencies Are Bullish on Chicago Marketers see the Windy City as more in touch with consumers

Lately, a whole string of media agencies are falling in love with Chi-Town. As some marketers, especially heartland brands, see Chicagoans as more representative of the American consumer than those who…

April 21, 2014, 8:57 PM EDT

Two men stand in an Ace Hardware store.
Spark Wins Ace Hardware's Media Duties SMG shop beats out 3 for $44 million account

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

May 15, 2013, 1:06 PM EDT

Famous Footwear Shifts Media Business New agency succeeds Spark Communications

About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying. Empower MediaMarketing landed the media assignment after a review. The retailer typically…

January 8, 2013, 10:22 AM EST

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