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Topic: SPARK

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Statue of Liberty Gets a Makeover in DigitasLBi's New Ad for Frizz Ease First work as lead digital shop for brand parent Kao USA

A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair. The push centers on a 60-second digital ad, which will…

March 23, 2014, 12:42 PM EDT

Spark Gets ConAgra Media Business Expands relationship beyond digital

Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said. The account had previously been handled…

February 19, 2014, 5:11 PM EST

C Spire Gets a New Agency for Media Doner succeeds Spark

Regional telecommunications company C Spire has hired a new agency for media planning and buying. Doner Media, a unit of MDC Partners' Doner, has landed the business after a review. Annual…

January 14, 2014, 4:11 PM EST

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

Initiative Wins Serta's Media Account Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

November 26, 2013, 2:25 PM EST

The 12 Smartest Media Agency Execs in the Business Today Adweek's 2013 Media All-Stars

Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops…

June 2, 2013, 11:11 PM EDT

HHGregg Selects New Agencies Two shops succeed Zimmerman on the business

Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively,…

May 7, 2013, 3:08 PM EDT

Teen's Petition Leads to 'Seventeen' Body Image Pledge 14-year-old asked mag to show more 'real girls'

Two months ago, 14-year-old Julia Bluhm of Waterville, ME decided that she was tired of listening to her ballet classmates complain about their bodies, which weren’t always as rail-thin or…

July 3, 2012, 1:29 PM EDT

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