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Buying Is Also Part of A-B InBev's Media Review Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

September 5, 2014, 1:02 PM EDT

Anheuser-Busch InBev Down to Finalists in Media Search Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

August 20, 2014, 5:41 PM EDT

4 Location-Based Marketing Tactics That Are Working Payments, beacons and coupons are top priorities

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are…

August 4, 2014, 6:00 AM EDT

Crackle and Spark Ink NewFronts Deal Media shop gets first look at Bryan Cranston's new series

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…

April 30, 2014, 11:35 AM EDT

Statue of Liberty Gets a Makeover in DigitasLBi's New Ad for Frizz Ease First work as lead digital shop for brand parent Kao USA

A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair. The push centers on a 60-second digital ad, which will…

March 23, 2014, 12:42 PM EDT

Spark Gets ConAgra Media Business Expands relationship beyond digital

Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said. The account had previously been handled…

February 19, 2014, 5:11 PM EST

C Spire Gets a New Agency for Media Doner succeeds Spark

Regional telecommunications company C Spire has hired a new agency for media planning and buying. Doner Media, a unit of MDC Partners' Doner, has landed the business after a review. Annual…

January 14, 2014, 4:11 PM EST

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

Initiative Wins Serta's Media Account Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

November 26, 2013, 2:25 PM EST

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