Topic: Spanish-language TV

Here Are the Top 10 Spanish-Language Ads That Actually Resonate With Hispanic Consumers

Group has $1.4 trillion in spending power

If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's…

Azteca America and Ford Are Launching a Web Series That's All About Strength

Showcasing Mexican boxers and the F-150

Azteca America is partnering with one of its biggest sponsors to create a branded-content Web series, Fuerza Ford, which will feature the motor company's Ford F-150. The 10-episode Spanish-language series debuts…

Univision Gives Simon Cowell Show La Banda the Go-Ahead

Network upfront features dancing Steve Mandela, Carlos Santana

Univision has green-lit a new series from American Idol/X Factor/America's Got Talent producer Simon Cowell entitled La Banda, out to find "the best band in the world," as Cowell told…

Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision

Integrations set for Gossip Girl Acapulco, Q2 movies

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand…

TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

Nielsen: Broadcast Ad Spend Zooms in Q3

Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

TV Rules the Roost in Q1

Broadcast, cable control half of the $32.9 billion media market

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…

ABC News and Univision Launch Joint News Venture

English-language network set to launch in 2013

ABC News and Univision on Monday announced a joint venture to launch an English-language TV news network aimed at Hispanic Americans. Both partners will own a 50 percent stake in the…

TV Weathers the Storm

Broadcast, cable control half of the $144 billion media market

If you can keep your head when all about you are losing theirs, you may be a television ad sales executive. According to a new report from Kantar Media, TV stood…