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Topic: Southwest Airlines

It Sounds Obvious, but to Be Trusted, Brands Must Be Honest

3 lessons from marketers who did it right

After the nastiest, most mean-spirited presidential campaign in modern history resulted in a new presidency that will be markedly different from the last eight years, many questions remain about whether…

Ad of the Day: Southwest Airlines Aims High in Mini Musicals From GSD&M

Is that an airport or a dance club?

Who wants a song and dance from their airline? We'll soon find out, thanks to Southwest's glitzy musical ads from GSD&M, part of the carrier's overarching "Transfarency" campaign. Actual airline employees appear…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight

Taking the state's tourism campaign up a notch

Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie rock band…

Family Kicked Off Southwest Flight After Father Tweeted Complaint

Agent demanded tweet be deleted before they could re-board

A family was asked to de-board Southwest flight 2347 from Denver to Minneapolis on Sunday, following the father tweeting a complaint about a "rude" gate agent. Duff Watson had received priority…

TBWA Recasts Again Atop Its Creative Department in L.A.

BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

Growing From Its Music Video Roots, This Shop Has Branched Into All Areas of Advertising

Ghost Robot counts Ford among its accounts

Specs Who (Back row) Partners/executive producers Mark De Pace and Zach Mortensen; (front row) head of production Belinda Mayne and director/creative director Adam Levite What Production company Where Brooklyn, N.Y. Behind the garage doors…

5 Great Snapchat Ideas for Big Brands

Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

Judge Rules in Favor of Dish in DVR Ad-Skipping Dispute With Fox

Yes, you can still use your Hopper

Dish has won another battle in its ongoing war with Fox over whether or not its ad-skipping software is legal: A panel of judges upheld Los Angeles district court Judge…

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