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Topic: Southwest Airlines

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight

Taking the state's tourism campaign up a notch

Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie rock band…

Family Kicked Off Southwest Flight After Father Tweeted Complaint

Agent demanded tweet be deleted before they could re-board

A family was asked to de-board Southwest flight 2347 from Denver to Minneapolis on Sunday, following the father tweeting a complaint about a "rude" gate agent. Duff Watson had received priority…

TBWA Recasts Again Atop Its Creative Department in L.A.

BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

Growing From Its Music Video Roots, This Shop Has Branched Into All Areas of Advertising

Ghost Robot counts Ford among its accounts

Specs Who (Back row) Partners/executive producers Mark De Pace and Zach Mortensen; (front row) head of production Belinda Mayne and director/creative director Adam Levite What Production company Where Brooklyn, N.Y. Behind the garage doors…

5 Great Snapchat Ideas for Big Brands

Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

Judge Rules in Favor of Dish in DVR Ad-Skipping Dispute With Fox

Yes, you can still use your Hopper

Dish has won another battle in its ongoing war with Fox over whether or not its ad-skipping software is legal: A panel of judges upheld Los Angeles district court Judge…

Dish's Marketing Strategy Goes Big With Southwest Airlines Push

Aggressive MSO boosts controversial Hopper with Sling

If you're on a Southwest Airlines flight between now and New Year's Eve, you're going to see a lot of Dish Network. The company logo will be on the waiting…

Ad of the Day: Southwest Airlines

Known for its playful side, the carrier crafts a grander brand message through TBWA\Chiat\Day

TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a…

Real-Time Bidding's Biggest Buyers

AT&T leads the programmatic pack

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…

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