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Topic: Southern Comfort

Geniuses Brand and Grand [Video]

At the 2013 Brand Genius Awards, features editor Michael Bürgi meets seven of marketing's finest

At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker duo…

What Makes a Brand Genius?

A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

Adweek’s 2013 Brand Genius Awards

Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

Adweek's Top 10 Commercials of the Week

Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

Ad of the Day: Southern Comfort Stumbles Upon the Genius of Its Karate Man

A spot born in casting

Southern Comfort is keeping things weird and hypnotizing with its latest work from Wieden + Kennedy in New York. Just try to take your eyes off the brand's current, silent pitchman—last…

Wieden + Kennedy N.Y. Fills Top Strategy Post

Erik Hanson returns

The in-again, out-again Erik Hanson is in again at Wieden + Kennedy in New York—this time as director of strategic planning. From 2009 to 2012, Hanson worked as a planning director…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

Ad of the Day: Southern Comfort

W+K trades the beach for the salon and another exceeding comfortable gent

It's a fine line between comfortable and inappropriate. Southern Comfort walks that line once again in its new 60-second spot from Wieden + Kennedy in New York, following up its already-legendary…

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