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Topic: Sony Pictures

How Ghostbusters Went From Low-Budget '80s Flick to Scary-Big Franchise

With the branding deals to match

It'll take a few days before we know how Ghostbusters (the much-discussed flick slated for release this Friday) will perform at the box office, but it's easy to get a…

Ghostbusters' Snapchat Ad Lets Users Use Both Sides of the Phone's Camera to Add Filters

App's first 'dual lens' campaign

Despite poor initial reactions to the YouTube trailer for this summer's Ghostbusters reboot, Sony Pictures is pulling out all the bells and whistles to promote the movie—including a big push…

Want to Ride in the Ecto-1 Car From Ghostbusters? Try Lyft

Promotion also ties in with Twinkie, Hi-C

If you've ever dreamed of riding in one of the Cadillacs from the 1984 Ghostbusters movie, this week could be your chance. As part of a promotion around the July 15…

'The Interview' Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on Google Play

Reviews are in: Go America

Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas…

The 5 Most Embarrassing Revelations From Sony's Sprawling Hack

Casual racism, star bashing and secret strategies suddenly go public

The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a…

Why James Bond Still Drives an Aston Martin, Even If He's Not Helping Sales

An obscure British car and the spy who loved it

When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill. The…

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

The 10 Best Brand Channels on YouTube

Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

A By-the-Numbers Look at Hollywood’s Marketing Machine

Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

Snapchat's Movie Guru Behind 'The Social Network'

Sony executive made Facebook movie

Snapchat board member Michael Lynton could be a big help with the movie version of the company's founding if there ever is one. Lynton helped bring the founding of Facebook…

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