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Topic: Sony Pictures

The 5 Most Embarrassing Revelations From Sony's Sprawling Hack Casual racism, star bashing and secret strategies suddenly go public

The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a…

December 13, 2014, 7:01 PM EST

Why James Bond Still Drives an Aston Martin, Even If He's Not Helping Sales An obscure British car and the spy who loved it

When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill. The…

December 11, 2014, 3:36 PM EST

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

October 10, 2014, 4:07 PM EDT

The 10 Best Brand Channels on YouTube Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

April 2, 2014, 10:10 AM EDT

A By-the-Numbers Look at Hollywood’s Marketing Machine Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

February 24, 2014, 10:20 PM EST

Snapchat's Movie Guru Behind 'The Social Network' Sony executive made Facebook movie

Snapchat board member Michael Lynton could be a big help with the movie version of the company's founding if there ever is one. Lynton helped bring the founding of Facebook…

December 11, 2013, 5:19 PM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

TNT Scares Up Big Business With Mob City Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

December 3, 2013, 4:58 PM EST

Angry Birds Video Series Launching This Week on TVs, in Apps Rovio has nabbed ads from Activision, Paramount, Sony, BlackBerry

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…

March 11, 2013, 10:00 AM EDT

You Probably Forgot That Old Tweet—but Advertisers Haven't LocalResponse presses rewind on social ad targeting

Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell…

October 10, 2012, 1:00 PM EDT

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