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Topic: Sony Pictures

The 10 Best Brand Channels on YouTube Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

April 2, 2014, 10:10 AM EDT

A By-the-Numbers Look at Hollywood’s Marketing Machine Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

February 24, 2014, 10:20 PM EST

Snapchat's Movie Guru Behind 'The Social Network' Sony executive made Facebook movie

Snapchat board member Michael Lynton could be a big help with the movie version of the company's founding if there ever is one. Lynton helped bring the founding of Facebook…

December 11, 2013, 5:19 PM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

TNT Scares Up Big Business With Mob City Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

December 3, 2013, 4:58 PM EST

Angry Birds Video Series Launching This Week on TVs, in Apps Rovio has nabbed ads from Activision, Paramount, Sony, BlackBerry

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…

March 11, 2013, 10:00 AM EDT

You Probably Forgot That Old Tweet—but Advertisers Haven't LocalResponse presses rewind on social ad targeting

Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell…

October 10, 2012, 1:00 PM EDT

Media Plan of the Year 2012 Adweek honors the most innovative and effective brand blueprints of the last year

With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…

July 23, 2012, 12:04 AM EDT

Spoiler Alert? Trailers Reveal 25 Minutes of 'Amazing Spider-Man' Fan compiles clip showing 18% of film

Sony Pictures' relentless marketing engine for The Amazing Spider-Man was annoying before, but now its zeal is measurable. The studio has released a total of 25 minutes of content (18…

June 27, 2012, 8:47 AM EDT

Loss of Starz Puts Netflix in a Bind Online video king faces down streaming content critics as competition grows

Netflix has a content problem. Last week, just as the company’s widely panned subscription price hike went into effect, Starz Entertainment announced that it would not renew its Netflix distribution…

September 6, 2011, 6:44 AM EDT

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