Topic: Sony Music Entertainment

Music Giant Sony Questions the Value of 'Freemium' Music Streaming

Could mean artists like Pitbull will exit such services as well

Soon everyone may have to pay to stream music. In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial officer…

Vevo Rolls Out Real-Time Bidding

Music video provider to auction off pre-roll, display ads

The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a…