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Topic: Sony Music Entertainment

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Vevo Rolls Out Real-Time Bidding Music video provider to auction off pre-roll, display ads

The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a…

October 29, 2012, 12:00 AM EDT

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