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Topic: Songza

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Google Boosts Music Offerings With Songza Deal Complements two other services in the space

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube. "Over the coming months,…

July 1, 2014, 7:43 PM EDT

Sorting Through the Streaming Music Universe Who will survive such a crowded marketplace?

While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumers with a whole new set of opportunities and challenges as…

April 6, 2014, 8:35 PM EDT

Unilever Mobile Effort Garners 87% Purchase Intent Lift CPG utilizes captcha-based ads

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited…

June 24, 2013, 12:00 AM EDT

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