Topic: Solve Media
Type
The Bots Are Taking Over
Solve Media warns that bogus traffic is on the rise, resulting in billions in waste
It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot. So when the company says…
Why Native Ads Are Bad News for Some Agencies
Publishers, clients pose a threat to creative shops
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…
Rise of the Machines, on the Web
Bots account for 10% of U.S. traffic, says Solve Media
When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA…
Captcha Ads: Awesome for Brands, Awkward for Users?
Making 'I'm lovin' it' a website access phrase
Until this year, security for Web interactions meant copying distorted letters into “captcha” boxes to prove we weren’t spam robots. The software was initially developed by the Army; now it’s…
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