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Topic: Software

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

August 5, 2014, 6:05 PM EDT

Yext Raises $50 Million Likely to set IPO next year

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects…

June 4, 2014, 9:47 AM EDT

Apple Takes Shots at Microsoft With iPad Air, Software Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

October 22, 2013, 4:25 PM EDT

This Tech Startup Helps Businesses Reach Potential Customers With Apps Redemption rates over 40%

Specs Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO What Activity-based mobile ad platform Where Co-working space in Back Bay, Boston HighFive is the company behind devkit software that apps can download to…

September 19, 2013, 9:44 AM EDT

Adobe shows off CS4 with cycle-of-life spot

If Dane Cook's character in the wildly successful Web series "You Suck at Photoshop" taught us losers anything, it's that Adobe knows how to advertise in the post-advertising age. (Yes,…

December 4, 2008, 7:06 AM EST

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