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Facebook Is Beginning to Look Like a Bona Fide Online Ad Network Web interest targeting is a step toward Google's biz model

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook…

June 16, 2014, 6:00 AM EDT

Facebook Morphs Sponsored Stories, Kills Online Part of 'Offers' Social giant cutting ad unit roster dramatically

Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play. The Menlo Park,…

June 6, 2013, 5:24 PM EDT

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

Fast Chat: SocialCode CRO Bill Masterson Former Facebook sales director talks about marketing developer programs and ad tools

For the past couple years, Bill Masterson has served as sales director at Facebook, but left to join Washington Post-owned social agency SocialCode as its chief revenue officer last week.…

January 30, 2013, 4:12 PM EST

iPods Like Facebook Mobile Ads Campaign capitalizes on mobile device targeting

While mobile advertisers debate the merits of smartphones versus tablets, the iPod touch might be the mobile device they should be considering—at least if they’re running Facebook campaigns aimed at…

November 21, 2012, 11:36 AM EST

SocialCode Zeroes In on Facebook Influencers Influencer targeting raises performance, lowers cost, per firm

Advertisers are inundated with ways to target Facebook users, from age to gender to interests. But it’s usually up to advertisers to find that special blend of reach and targeting…

October 5, 2012, 10:00 AM EDT

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