Advertisement

Topic: social

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

How One Man Hopes to Restore the Legacy of Kodak Steven Overman is the new CMO

Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera…

October 20, 2014, 12:01 AM EDT

Tapping Millennial Political and Social Passions Ahead of the Midterm Elections These agencies specialize in Gen Y

Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about…

October 6, 2014, 7:59 AM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

Shell Shows More Gas Brands Could Fuel Up on Social Media Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

August 22, 2014, 4:07 PM EDT

6 Brands That Saw Huge Digital Lifts During World Cup Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

July 15, 2014, 4:50 PM EDT

NFL Says It’s The Champ of Twitter's Amplify Program It makes millions from extra sponsorships

The National Football League is huddling with Twitter to score more highlights and exclusive game coverage on the social site through its Amplify program, which lets brands share in-tweet video…

June 29, 2014, 7:54 PM EDT

Rob Dyrdek Gets Renewals, Pilot in MTV Deal Fantasy Factory, Ridiculousness return for 7th seasons

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for…

June 25, 2014, 5:53 PM EDT

Oracle Buys Micros Systems for $5.3 Billion Latest in a long string of acquisitions

Oracle is purchasing Micros Systems for $5.3 billion as part of a bigger push into retail and hospitality marketing. Oracle’s acquisition comes out to $68 a share, making it one…

June 23, 2014, 12:02 PM EDT

Advertisement