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Topic: social video

6 Examples of How Marketers Are Using Snap Inc.'s Spectacles

Fun take on social video

Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquarters. The…

Q&A: BuzzFeed's CEO Says It Would Be 'Much Bigger' If ComScore Tracked Its Mobile Stats

Jonah Peretti on video, branded content and TV deals

Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real…

Crate and Barrel Is Using This Squarespace-like Tool to Make Buzzy Social Videos

Tests increased ad recall

From Instagram to Snapchat to YouTube, brands have more platforms than ever for which to create videos. That's why video-making software company Animoto is rolling out a new tool today…

8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers

Mobile app and the NBA dish data at Advertising Week

When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based…

Facebook's Vertical Videos Are About to Appear in Your Mobile News Feed

Snapchat-like function may be a hit with marketers

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.  The Menlo Park, Calif.-based company today revealed it will soon…

Meet the British Satirist Who Fell Into Political Humor and Became a Social Media Star

'Jonathan Pie' creator Tom Walker comes clean

If you are a regular Facebook user, there's a pretty good chance you've seen Jonathan Pie—a faux TV news reporter in the U.K.—swearing up a storm about the state of…

As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

SocialFlow data shows surprising growth

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled…

KitchenAid Brings Aspen's Food & Wine Classic to Your Home

Chef demos will be streamed on Facebook Live

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you. This afternoon,…

New Snapchat Ads From Mike's Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs

These people need to be saved

If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become…

Red Bull and GoPro Team Up to Create More High-Flying Videos

Exclusive deal dramatically expands relationship

Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways. For starters, Red Bull is now…

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