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Topic: social video

As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

SocialFlow data shows surprising growth

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled…

KitchenAid Brings Aspen's Food & Wine Classic to Your Home

Chef demos will be streamed on Facebook Live

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you. This afternoon,…

New Snapchat Ads From Mike's Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs

These people need to be saved

If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become…

Red Bull and GoPro Team Up to Create More High-Flying Videos

Exclusive deal dramatically expands relationship

Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways. For starters, Red Bull is now…

Snapchat Inks Nielsen Deal and Signals That It's Taking Ad Performance Data Seriously

Marketers get more stats from the app

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked…

Here's What Happened When 2 Creatives Pitched Their Portfolios on Periscope

Live broadcast approach is already generating job leads

Tim Menko and Ingmar Larsen are 30-year-old ad creatives in Amsterdam who are looking for full-time gigs in their adopted hometown as well as freelance work around the world. So…

Here Are the 10 Brands With the Most-Shared Videos of 2015

Mix of popular hits and always-on content marketers

Android, Red Bull and Samsung topped the list of brands with the buzziest social videos this year, according to Unruly Media, which analyzed 5,000 brand videos over the past year. Droga5's…

How a 147-Year-Old Brand Is 'Resurrecting' Its Founder on Instagram

J.R. Watkins is ghosting door-to-door via social

J.R. Watkins, a 147-year-old packaged-goods marketer, has had its branded items on shelves nationwide for decades thanks to distribution deals with retail chains such as Walmart and Target. But many…

As Other GOP Candidates Join Vine, Donald Trump Ignores His Big Advantage on the App

He's been silent, despite 7.5 million views

Sometime after last night's Republican debate for the presidential nomination, Jeb Bush and John Kasich joined the mobile video app Vine. It's popular with young voters—and other candidates like Ben…

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Interactive clips get results

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of…

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