Topic: social sentiment

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Only top advertisers allowed

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling…

Apple-U2 Duet Causes a 41% Drop in Social Sentiment

Free album actually leads to a bad week after 38 years of good ones

Apple and U2, both launched in 1976, have each been brought down to earth in the last week in a fashion neither brand has likely experienced. All things considered, they…

General Motors and Orange Partner With Klout

Brands look to harness social influencers

General Motors Canada and Orange, the French telecom giant, have partnered with Klout as the brands look to increase social media chatter around their respective products. GM has signed a one-year…