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Topic: social sentiment

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Apple-U2 Duet Causes a 41% Drop in Social Sentiment Free album actually leads to a bad week after 38 years of good ones

Apple and U2, both launched in 1976, have each been brought down to earth in the last week in a fashion neither brand has likely experienced. All things considered, they…

September 18, 2014, 1:00 PM EDT

General Motors and Orange Partner With Klout Brands look to harness social influencers

General Motors Canada and Orange, the French telecom giant, have partnered with Klout as the brands look to increase social media chatter around their respective products. GM has signed a one-year…

April 2, 2013, 3:31 PM EDT

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