The Social Issue | Adweek

Topic: The Social Issue

Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists…

September 12, 2012, 6:34 AM EDT

The Spot: Shapeshifter in Love Intel and Toshiba build an interactive social film around a man who wakes up as someone new every day

IDEA: A man wakes up as a different person every morning—and one day, against his better judgment, he falls in love. It's an intriguing premise—not quite right for Hollywood, perhaps,…

September 11, 2012, 7:29 AM EDT

Princely Products Former chef to Prince Charles discusses The Royal Touch

When you spend 10 years at Kensington Palace as the personal chef for Prince Charles and the boys, how do you get a better cooking gig? You can’t. So Carolyn…

September 11, 2012, 6:18 AM EDT

Tweet My TV Show Keys to Social TV: Charlie Sheen, SpongeBob and 'Love and Hip Hop Atlanta'

Used to be, television viewing was a passive experience. Today, the vast majority of smartphone and tablet owners are tapping away on their devices as they watch TV—creating more opportunities…

September 11, 2012, 6:15 AM EDT

Getting Pushy With Consumers Brands are using push notifications to target mobile users on the run

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…

September 11, 2012, 6:14 AM EDT

Editor's Letter: Finding Our Voice

For the last 11 months I’ve been on tour—a listening tour, that is. Stepping into the role of overseeing a brand that covers the controlled chaos that is the intersection of…

September 10, 2012, 5:41 PM EDT

Voice: To Track, or Not to Track By launching its latest browser with tracking off, Microsoft believes it will enhance Web advertising's value

It has become undeniably clear that the digital marketing industry is at an inflection point between the old world and the new. In the past, online users were anonymous, insights were…

September 10, 2012, 3:55 PM EDT

Electric Blue The New York Giants are set to defend their Super Bowl title, but the team is already winning at social media

In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he…

September 10, 2012, 12:04 AM EDT

Social Anxiety The social media manager has a key role for many brands. But can he or she really be called a marketer?

On a humid night in late July, more than 100 social media managers flooded into a downtown Manhattan workspace—but pizza, beer and rubbing elbows with peers weren’t all that was…

September 10, 2012, 12:04 AM EDT

First Mover: Jeff Kling The celebrated copywriter on why Fallon's best work may be ahead of it

Specs Age 45 New gig Chief creative officer, Fallon Old gig Executive creative director, Wieden + Kennedy, Amsterdam Known for Dos Equis’ “Most Interesting Man” campaign, Miller, Jaguar, Nike work Why the fascination with Cecilia…

September 10, 2012, 12:03 AM EDT