Advertisement

Topic: The Social Issue

Type
A Glimpse Into Marketers’ Social Media Strategies Even the big guys struggle to measure ROI

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those…

September 16, 2014, 10:58 AM EDT

Do Anonymous Apps Enable Cyberbullying? One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

September 15, 2014, 10:12 PM EDT

Anonymous Apps Try to Curb Bad Behavior Ask.fm is investing millions to ensure a safe user experience

Ask.com was well aware of the controversy surrounding anonymous app Ask.fm before purchasing it last month, according to its CEO Doug Leeds. Here, the exec, who now also oversees Ask.fm,…

September 15, 2014, 10:05 PM EDT

Anonymous Apps Like Whisper and Secret Have a Dark Side Abusive language and bullying have brands proceeding with caution

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and…

September 15, 2014, 10:00 PM EDT

Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists…

September 12, 2012, 6:34 AM EDT

The Spot: Shapeshifter in Love Intel and Toshiba build an interactive social film around a man who wakes up as someone new every day

IDEA: A man wakes up as a different person every morning—and one day, against his better judgment, he falls in love. It's an intriguing premise—not quite right for Hollywood, perhaps,…

September 11, 2012, 7:29 AM EDT

Princely Products Former chef to Prince Charles discusses The Royal Touch

When you spend 10 years at Kensington Palace as the personal chef for Prince Charles and the boys, how do you get a better cooking gig? You can’t. So Carolyn…

September 11, 2012, 6:18 AM EDT

Tweet My TV Show Keys to Social TV: Charlie Sheen, SpongeBob and 'Love and Hip Hop Atlanta'

Used to be, television viewing was a passive experience. Today, the vast majority of smartphone and tablet owners are tapping away on their devices as they watch TV—creating more opportunities…

September 11, 2012, 6:15 AM EDT

Getting Pushy With Consumers Brands are using push notifications to target mobile users on the run

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…

September 11, 2012, 6:14 AM EDT

Editor's Letter: Finding Our Voice

For the last 11 months I’ve been on tour—a listening tour, that is. Stepping into the role of overseeing a brand that covers the controlled chaos that is the intersection of…

September 10, 2012, 5:41 PM EDT

Advertisement