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Topic: Social Gaming

Are Brands Better Than Sex?

Of course they are—or so a bunch of survey-happy marketers would have us believe

Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex. Of course, people like to shop, too. Marketers have long understood the…

Messaging App Tango Raises $280 Million

Chinese e-commerce giant Alibaba helps

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising round of $280 million. The Mountain View, Calif-company is among the growing mobile messaging…

What Fast-Growing Trivia App Didn't Have an Android Version Until Today?

QuizUp looks for more users

QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad…

Sony and Facebook Are Making PlayStation More Social

Hours after PS4's debut

Sony's PlayStation 4 became available at midnight. One thing PS4 shoppers will likely notice right away is that the tech giant has partnered with Facebook to allow gamers to log into…

New Executive Joins Zynga in Transition

Clive Downie takes on role as COO at struggling game maker

Zynga picked up a new chief operator. The company announced that Clive Downie would join as COO after serving as CEO at rival Japanese game maker DeNA. The word of the new…

Facebook, Zynga Loosen Ties

Gaming company gains autonomy outside of social network

Facebook and Zynga used to be best friends. Now the social gaming company is looking to reduce Facebook’s role when users play its games like Words With Friends outside of…

Even Zynga's Ad Business Is in Decline

Ad revenue follows daily user free-fall

Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior. Zynga’s former chief marketing and revenue officer Jeff Karp recently told Adweek that he expects advertising…

As Zynga Struggles, AOL Chases Social Gaming Ads

Portal relaunching its Games.com site with an advertiser focus

If you're not someone who plays social games online, it's probably hard to grasp just how huge the phenomenon has become. As it stands now, some 81 million plus take…

Zynga Loses Marketing, Revenue Chief

Executive exodus continues for social gaming company

The hits keep coming for Zynga. Problem is, hits for the social gaming company used to mean another uber-popular game—likely ending in -ville. But lately those hits are body blows to…

EA's E3 Message: We're Social, Mobile and Always Evolving

Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

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