Topic: Social Gaming
Facebook and Zynga used to be best friends. Now the social gaming company is looking to reduce Facebook’s role when users play its games like Words With Friends outside of…
Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior. Zynga’s former chief marketing and revenue officer Jeff Karp recently told Adweek that he expects advertising…
If you're not someone who plays social games online, it's probably hard to grasp just how huge the phenomenon has become. As it stands now, some 81 million plus take…
The hits keep coming for Zynga. Problem is, hits for the social gaming company used to mean another uber-popular game—likely ending in -ville. But lately those hits are body blows to…
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…
A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their…
The secret to socializing and monetizing mobile gaming? There is none, considering it's long been used by online multiplayer goliath World of Warcraft, which counted 10.3 million subscribers last November.…
Chris DeWolfe doesn’t believe there will ever be another Zynga. But that doesn’t mean he isn’t trying to build his own social gaming empire. DeWolfe, who co-founded MySpace and served as…
It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed to…
Capping off a year of highly anticipated tech IPOs, social gaming company Zynga is expected to make its public debut next week, with a lower than expected valuation. According to documents…
