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SoBe Gives Kate Upton's Cleavage Its Own Commercial

Just five months after being named Sports Illustrated's Swimsuit Rookie of the Year, 19-year-old Kate Upton is already proving that she's more than just a bountiful bikini filler. Oh wait,…

July 7, 2011, 8:11 AM EDT

'Twilight' star shows off scaly SoBe skinsuit

Supposedly it took 12 hours for a makeup artist to paint a scaly skinsuit on Twilight star Ashley Greene to shoot some ads for SoBe Lifewater, which has…

January 11, 2010, 8:17 AM EST

Are the Super Bowl brands still on Twitter?

Last month, we wondered how long all those Super Bowl ad characters would last on Twitter. The answer was a bit surprising, if only because the personality with the…

March 19, 2009, 9:12 AM EDT

You'll need 3-D glasses for Super Bowl XLIII

Exciting news in the perennially up-and-coming field of 3-D technology: Four marketers are teaming up to air two commercials in super-fabulous 3-D as part of a special "event" during…

January 6, 2009, 10:54 AM EST

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