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Topic: Snickers

Adweek's Top 5 Commercials of the Week: March 21-28 Surprising spokesmen, curious catcalls and reckless young love. Vote for your favorite

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate…

March 28, 2014, 10:00 AM EDT

Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt So when you're hungry, you're not a creep?

Australian construction workers simply aren't themselves in this amusing stunt from Clemenger BBDO in Melbourne. In fact, they're actors who shout empowering statements to women on the street in a…

March 26, 2014, 11:27 AM EDT

Adweek's Top 5 Commercials of the Week: March 1-7 Love, war, struggle and sport. Vote for your favorite spot

Get ready to ride the emotional roller coaster that is this week's best commercials. Your sadness for a girl whose life is torn apart by war will turn to tears of…

March 7, 2014, 9:14 AM EST

Ellen's Selfie Scores Oscar Gold for Samsung Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

March 3, 2014, 1:11 PM EST

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

Godzilla Is One Hard-Partying Bro, Until He Runs Out of Snickers He actually is himself when he's hungry

If only someone would get Godzilla a Snickers, so much urban destruction could be averted. A new spot for the candy bar brand applies its "You're not you when you're hungry"…

February 28, 2014, 9:23 AM EST

How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Tag Lines The evolution of a brand’s message

Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tag line “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s…

February 27, 2014, 6:41 AM EST

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

Ad of the Day: Snickers Good sport Kenny G is the ultimate buzzkill in BBDO's latest spot

Eat some Snickers Bites before you turn into Kenny G and bore your friends to death. So says the latest installment in the Mars candy brand's "You're not you when you're…

July 2, 2013, 12:05 PM EDT

Deep Focus Snares Nespresso, Nabs BBDO Creative Exec Digital shop gets U.S. social account for CPG brand

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…

May 20, 2013, 7:00 AM EDT

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