Topic: Smokey the Bear

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Ad Agency Creates a Kids' Book to Save the Coral Reef

Tuke the Specialist Turtle comes out next month

Grab the kids first, and the adults will follow. In a nutshell, that’s the strategy behind Chowder’s move to produce a children’s book, Tuke the Specialist Turtle, as the agency seeks…