Topic: Smartwater
It’s a story that may too closely resemble reality for some in the ad industry: You wake up one morning and realize that you can only speak in slogans. Next…
Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…
This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…
This is better from Smartwater. The Glacéau water brand has used Jennifer Aniston for some time—finally they've produced a piece of content together that feels somewhat fresh. Once again, the…
Jennifer Aniston's new series of ads for Smartwater, which includes a topless yet modest photo of the superstar actress, is stirring up interest, and not just within pants. That the…
The luddite Jennifer Aniston turns in a winning performance in this new Glacéau Smartwater spot, even though the premise is pretty stale. She is joined by Keenan Cahill, Paul "Bear"…
