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Topic: Skype

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside Ad inside an ad

Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest…

July 29, 2013, 12:16 PM EDT

Ad of the Day: Skype Crosses Continents in Evocative Family Spots Long-form work by Pereira & O'Dell

When I left Uganda, it was in the middle of the night," says Denis, the newly minted Pennsylvanian in "The Impossible Family Portrait," perhaps the most effective spot in Pereira…

July 10, 2013, 2:28 PM EDT

Your Rich Friends Don't Really Want to See You in Person, Says Report Text or email, please

They say email can’t replace face-to-face communication. Tell that to the rich, though. People with a household income of $250,000 and up are more likely to use the Web to…

May 8, 2013, 5:59 AM EDT

Skype to Expand Its Native Ad Platform in 2013 Display ads turn into interactive apps

Earlier this year Skype launched the ability for brands to show ads during users’ calls. The idea was that marketers could run these Conversation Ads as conversation starters. Not everyone was…

November 15, 2012, 11:00 AM EST

First Mover: Carolyn Bekkedahl After startup life, Meredith’s digital svp is glad to be back at a ‘real business’

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City You spent many years in magazine sales before jumping to the digital media and startup world a few…

November 5, 2012, 12:01 AM EST

Microsoft Gets 30 Brands to Run Windows 8 In-App Ads 20th Century Fox, Nissan running first campaigns

Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to…

November 1, 2012, 3:45 PM EDT

Skype Rips Into Twitter and Facebook in New Ads Video calling positioned as just more human

It's a familiar gripe: Technology makes communication more efficient, but less personal. Now, Skype is looking to leverage consumer anxiety about alienation with a $12 million campaign that frames its…

April 3, 2012, 2:27 PM EDT

Information Diet: Judah Friedlander When not Skyping with the president, the '30 Rock' star tweets, watches 'Family Ties'

Specs Who Judah Friedlander Age 42 Accomplishments Stars as Frank Rossitano on NBC's 30 Rock; author of How to Beat Up Anybody: An Instructional and Inspirational Karate Book by the World Champion; trucker hat…

February 9, 2012, 11:17 PM EST

Skype Co-Founder Launching Vdio, a Netflix Competitor Only available in the U.K. for now

With Netflix busy fighting its months-long battle against bad publicity, the time is ripe for a new video streaming service to knock the former giant from its perch. At least…

October 18, 2011, 10:21 AM EDT

Skype to Buy Messaging App GroupMe Competition heats up in group messaging game

As the group messaging market heats up, Skype announced yesterday that it is buying GroupMe, a popular smartphone app that allows users to send texts and make conference calls with…

August 22, 2011, 10:23 AM EDT

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