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Topic: Skype

GroupMe Joins Foursquare in Skipping SXSW

No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

6 Bold Moves That Would Jumpstart Apple

Starting with a Tesla iCar

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car…

Microsoft Punishes Xbox Gamers Over Dirty Words

Bad language leads to temporary bans

Watch your language while gaming with Microsoft. Today, the company had to admit to punishing Xbox One owners who cursed in videos posted on the platform. The new Xbox One went…

Adweek's Top 5 Commercials of the Week: Nov. 1-8

Love, war, music and plenty of early holiday cheer—vote for the week's best spot

It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox…

Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet

Sarah and Paige's story

There are lots of reasons why this new Skype ad from Pereira & O'Dell shouldn't work. It's more than three minutes long. It's manipulative in the extreme. And its emotional…

Andie MacDowell Finds HBO’s Girls a Little Shocking

The Cedar Cove star also loves Skype

Specs Who Andie MacDowell Age 55 Accomplishments Actress; stars on Hallmark Channel’s Cedar Cove (Season 1 finale aired Oct. 12); current face of L’Oréal; appeared in films including Groundhog Day and Four Weddings and…

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

Skype Rolls Out New Rich Media Ad Unit for iPhone

Company plans to bring advertising to Android later this month

Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to its…

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside

Ad inside an ad

Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest…

Ad of the Day: Skype Crosses Continents in Evocative Family Spots

Long-form work by Pereira & O'Dell

When I left Uganda, it was in the middle of the night," says Denis, the newly minted Pennsylvanian in "The Impossible Family Portrait," perhaps the most effective spot in Pereira…

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