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Topic: Skype

Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet Sarah and Paige's story

There are lots of reasons why this new Skype ad from Pereira & O'Dell shouldn't work. It's more than three minutes long. It's manipulative in the extreme. And its emotional…

November 4, 2013, 2:51 PM EST

Andie MacDowell Finds HBO’s Girls a Little Shocking The Cedar Cove star also loves Skype

Specs Who Andie MacDowell Age 55 Accomplishments Actress; stars on Hallmark Channel’s Cedar Cove (Season 1 finale aired Oct. 12); current face of L’Oréal; appeared in films including Groundhog Day and Four Weddings and…

October 18, 2013, 12:19 AM EDT

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

October 3, 2013, 7:33 AM EDT

Skype Rolls Out New Rich Media Ad Unit for iPhone Company plans to bring advertising to Android later this month

Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to its…

September 17, 2013, 11:00 AM EDT

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside Ad inside an ad

Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest…

July 29, 2013, 12:16 PM EDT

Ad of the Day: Skype Crosses Continents in Evocative Family Spots Long-form work by Pereira & O'Dell

When I left Uganda, it was in the middle of the night," says Denis, the newly minted Pennsylvanian in "The Impossible Family Portrait," perhaps the most effective spot in Pereira…

July 10, 2013, 2:28 PM EDT

Your Rich Friends Don't Really Want to See You in Person, Says Report Text or email, please

They say email can’t replace face-to-face communication. Tell that to the rich, though. People with a household income of $250,000 and up are more likely to use the Web to…

May 8, 2013, 5:59 AM EDT

Skype to Expand Its Native Ad Platform in 2013 Display ads turn into interactive apps

Earlier this year Skype launched the ability for brands to show ads during users’ calls. The idea was that marketers could run these Conversation Ads as conversation starters. Not everyone was…

November 15, 2012, 11:00 AM EST

First Mover: Carolyn Bekkedahl After startup life, Meredith’s digital svp is glad to be back at a ‘real business’

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City You spent many years in magazine sales before jumping to the digital media and startup world a few…

November 5, 2012, 12:01 AM EST

Microsoft Gets 30 Brands to Run Windows 8 In-App Ads 20th Century Fox, Nissan running first campaigns

Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to…

November 1, 2012, 3:45 PM EDT

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