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Topic: Sky

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership

Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

Father Time Takes a Lickin' and Stops Tickin' for Sky TV

Time-shifting DVRs are your new gods

Father Time gets wound up and ticked off as his awesome powers run out in this cinematic spot by DDB New Zealand for Sky TV. "The sun, the moon, the…

First Mover: Jim Hytner

When he's not rooting for Man United, the Initiative chief is trying to disrupt the status quo

Who has shaped you most as a leader? Don Keough. He was [known for using] the expression, “The world belongs to the discontented.” He influenced me a lot. I was a…

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