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Topic: The Sims

Trailer for Sims 3 University Life Reenacts Popular Photo Memes And Reddit doesn't even hate it that much

There's nothing new about marketers trying their hand at popular Internet memes. But Electronic Arts takes a pretty clever stab at it in the new trailer for The Sims 3…

March 12, 2013, 12:40 PM EDT

When It Comes to Ads in Games, These Guys Aren't Playing Around Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

June 19, 2012, 12:04 AM EDT

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