Topic: Sid Lee

Stella Artois and The Roots Created a Music Video You Can Taste

Sounds enhance the beer's sweet and bitter notes

Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with…

This Condom Maker Just Designed Some Sportswear Out of the Same Material

Sid Lee shows off Skyn's full-body feeling

A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom. To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to…

Love Cards Against Humanity and Hating on Donald Trump? Have We Got the Game for You

The anti-social party game gets even more so

The Sid Lee Collective, an agency incubator for Sid Lee's non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity expansion…

France's Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

How Sid Lee sold the oldest directory on Breakbot's 'erotic dream'

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local…

Canadian Sporting-Goods Retailer Taps TBWA\Chiat\Day

Shop's first work for Sport Chek will focus on basketball

Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review. The assignment was previously handled by…

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Agency now has 6 offices

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already…

Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Sid Lee's latest iteration of 'Absolut Nights'

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle…

Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail

Coffee pours, toilet flushes and more

Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors…

Accounts in Review: See What's Up for Grabs and Who's Chasing It

Samsung ends its big search; Office Depot finds new shops

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million…

Estée Lauder Hires an Agency for Global Assignment

Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…