Topic: Sid Lee
Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…
Ever since it was first published in 1843, Charles Dickens’ A Christmas Carol has been retold countless times, with everyone from Albert Finney to the Muppets taking on the roles…
Here's a fact: David Beckham makes kids cry. That might be a bit misleading. You see, the world-famous soccer player (or footballer, depending on where you hail from) doesn't intentionally go…
Adidas today launched what it's describing as its "largest marketing campaign in history," packed with enough pro athletes, pop stars and adrenaline overload to finally put it on par with…
I admit I am no soccer fanatic, but World Cup fever is upon us, and I'm hardly immune. It took some repeat viewings (and some scanning of the sports…
It's hard to imagine a hipper scene than the one portrayed in the latest TV ad for the Adidas Originals brand. The spot, celebrating Adidas's 60th anniversary, shows a rockin'…




