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Topic: Sid Lee

Estée Lauder Hires an Agency for Global Assignment Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…

June 19, 2014, 2:27 PM EDT

2 Shops Chase Estée Lauder's Global Creative Account Selection in the search is expected next month

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment…

February 21, 2014, 4:08 PM EST

Adweek's Top 10 Commercials of the Week Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

October 4, 2013, 9:06 AM EDT

Sid Lee Transforms Absolut in Global Work Targeting Millennials New lead shop uses four young artists

IDEA: The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead…

September 30, 2013, 9:47 PM EDT

Sid Lee and Cirque du Soleil Launch Marketing Joint Venture Absolut Vodka among first clients

Entertainment meets marketing in a new joint venture that combines the skills of Cirque du Soleil and ad agency Sid Lee. The venture, called Sid Lee Entertainment, was announced tonight…

June 20, 2013, 1:01 AM EDT

A Changing of the Guard on Absolut Sid Lee supplants TBWA as global creative lead

Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…

December 7, 2012, 10:49 AM EST

Ad of the Day: Adidas Ebenezer Snoop and his puff, puff Christmas past

Ever since it was first published in 1843, Charles Dickens’ A Christmas Carol has been retold countless times, with everyone from Albert Finney to the Muppets taking on the roles…

November 29, 2012, 4:38 PM EST

Ad of the Day: Adidas David Beckham gives Britons the thrill of a lifetime in this charming Olympic spot

Here's a fact: David Beckham makes kids cry. That might be a bit misleading. You see, the world-famous soccer player (or footballer, depending on where you hail from) doesn't intentionally go…

July 26, 2012, 3:40 PM EDT

Adidas fires up its largest ad campaign ever

Adidas today launched what it's describing as its "largest marketing campaign in history," packed with enough pro athletes, pop stars and adrenaline overload to finally put it on par with…

March 16, 2011, 8:00 AM EDT

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